Venture beyond
European tourism has taken a toll on local communities and environment. There has been a great push for responsible tourism in order to preserve these picturesque destinations. Yonder encourages travelers to engage with responsible tourism by using an incentive program. When you travel and leave a positive footprint, users are rewarded with an embroidered patch that they can collect.
app design
conceptual thinking
copywriting
brand strategy
the concept
Scouting is a nostalgic experience for fellow scouts around the world. Yonder taps into this same idea with the structure of its program. As you travel around Europe and do specific tasks that target responsible tourism, you receive a patch that you can collect and reminisce on your European adventures. The bright color palette and embroidered texture are used throughout the brand to hint towards the sense of adventure associated with scouting.
