Make a Real Difference
Special K® partnered with Feeding America® in a philanthropic effort to help fight hunger. For every qualifying purchase, Kellogg donated $4.00 to Feeding America; equivalent to providing a meal to 10 families. This toolkit explored hunger in America through bold visuals and lifestyle images.
Client: Special K®
Team:
CD: Kelly Winkel
ACD: Pam Nilsson
AD: Grace Fox
Creative imaging, visual system, national toolkit, displays
Rise ‘n’ Shine with Special K
Kick-start your morning with a cup of coffee and your favorite flavor of Special K. This annual promotion offers a free box of K-Cup pods when shoppers purchase three boxes of Special K.