Fiery colours for fierce personalities
Rebellion is a tale as old as time, and who feels more confident than someone with a fresh new coloured ‘do? Capital Hair Colour encourages impulsivity that incites self-confidence. With a variety of bright colours and maintenance products this bold product line has been reimagined to reflect its fierce voice. A British brand traveling across the pond, Capital has Victorian influences tied to British beheadings of the 19th century.
visual identity system
brand identity
website design
copywriting
conceptual thinking
graphic design
the concept
Born of the odd and gruesome tales of the Tower of London, Capital Hair Colour is rooted in the opposing forces of heads and the headless. Beheadings used in Victorian times were of those who rebelled against the rules. That rebellious feeling carries over to those who want to be impulsive and go against the grain to today’s society. Electric greens and bright reds scream modern day rebellion.
