Celebrate your identity
With many transracial adoptees existing in white families, they face challenges with understanding both their adoptive and cultural identities. By adoptees who wish they had this type of support when they were younger, Luminate educates parents on how to guide their child’s journey to identity and allows adoptees to explore their identity and celebrate their own complexities.
naming
copywriting
conceptual thinking
art direction
graphic design
website design
the concept
Everyone’s adoption story is different. Whether domestic or international, the paper trail they have is complex and unique to them. Some have birth certificates, citizenship paperwork, passports, green cards, even newspaper clippings from when they were left at a fire station. Throughout the brand, paper is used as a visual element to create texture and depth.
