BBQ with a sneaky new twist
Barbeque is a staple in American culture with the signature tangy sauce and the vibrant memories associated with it. Yet, this iconic Americana event is exclusionary to many people for one main reason: meat. Sque Herban BBQ aims to bring the barbeque experience to vegetarians and non-meat eaters alike. Using a variety of plant-based meat substitutes, Sque packs the punch with flavor and smoke.
naming
brand strategy
graphic design
photography
copywriting
the concept
A Sque-ed new perspective on BBQ. The smoky and rustic voice were key in creating the identity for Sque Herban BBQ. Vegetarians and vegans alike shouldn’t have to sacrifice the experience of BBQ for the no meat variety. Sque’s classic and textured brand holds its integrity while offering a more inclusive menu.